A Success Story with CRE.ACTIVE Design by ROMIRA: PURE EMOTIONS WITH THE NEW ALPINE A290

Pinneberg, September 2025
Brands are always looking for ways to stand out, to make a positive impression on potential customers, and to score points with their uniqueness. Combining materials and design is an efficient and successful approach to creating unique products. The RENAULT Group's sports car brand, ALPINE, is a good example of this.

The ALPINE A290 has won the prestigious“Car of the Year 2025”title, which is awarded annually by a jury. ROMIRA, known for its expertise in the manufacture and compounding of engineering plastics and pigments, is one of the partners supporting the ALPINE brand with this new car model and has helped make a difference.

ROMIRA’s ROMILOY® PC-MA 602052 19799 Piano Black solution for the ALPINE A290 center console has enabled the brand to offer a unique and disruptive design for a highly visible interior component:
ROMILOY® offers four different finishes for the center console (high-gloss and textured) while simultaneously saving both energy and costs compared to using multiple molds and subsequent surface treatment, as is the case with similar parts from competitors. For this “Mold In Color” part, no additional decorative processes are required after injection molding; transportation and energy costs are lower, and fewer raw materials are needed.

Since no additional finishing processes—such as painting—are required, the part is easier to recycle, allowing the raw materials to be integrated into a closed-loop system. ROMILOY® PC-MA 602052 19799 Piano Black offers an excellent balance of impact resistance, heat resistance, and ease of processing, combined with a deep black color and high gloss.

Driven by innovation, ROMIRA continuously develops aesthetic solutions that offer added value to evoke emotions and reinvent the future.

Photos: ©Renault 2025