ROWA Masterbatch Sets the Trend in a Growing Segment: New Developments for Vegan Leather
The decision to adopt a vegan lifestyle or to choose individual vegan products is usually driven by ethical and environmental considerations, and this applies to leather just as much as it does to food. Faux leather is free of animal-derived ingredients, thereby preventing animal suffering, and its production is also more environmentally friendly. This is because it consumes less water than traditional production methods, its carbon footprint is lower due to more energy-efficient processing, and fewer harmful chemicals are used. Additional advantages arise in the craftsmanship and design, which are significantly more flexible than with the animal-based alternative. Vegan leather can not only be produced in a wide variety of textures, designs, and colors, but can also be customized with a matching scent, meaning there are virtually no limits to creativity.
With its fragrance creations, ROWA Masterbatch not only strikes the right note but also, in the truest sense of the word, adds impressive accents. In addition to appearance and texture, the scent of an object is an extremely important factor—for example, when making a purchasing decision. Scents are processed in the brain’s limbic system, which is also responsible for emotions and memories. The fact that a certain scent triggers a specific feeling is therefore not just a figment of the imagination, but scientifically proven. And so these new TPU masterbatches, produced with the following three different scents, also evoke emotions:
ROWALID® TPU-A251A SC AUTHENTIC LEATHER STRONG, as the name suggests, exudes a very classic, genuine, and natural scent, which generally evokes warm and familiar feelings. ROWALID® TPU-A252A SC EXTREME LEATHER comes across as more exaggerated and powerful, evoking strong, spirited emotions such as a desire for freedom and determination. ROWALID® TPU A-253A SC BLACK LEATHER, on the other hand, is perceived as dark, mysterious, and enigmatic, and is also associated with glamour.
By using combination masterbatches—that is, pairing the right color with the right fragrance—these emotions can be further enhanced or, through fascinating contrasts, transformed into something contradictory—the many possible combinations leave room for creativity and individuality.
One obvious option, for example, is combining the BLACK LEATHER fragrance with BLACK. This creates an intense, powerful impression that evokes a sense of depth, freedom, and something mysteriously forbidden. The combination of EXTREME LEATHER and BEIGE transports you to another world—far removed from the ordinary. On the one hand, these two elements share commonalities, most notably their connection to nature: the leathery scent and the color beige, which evokes sand, stone, or linen. On the other hand, the combination presents fascinating contrasts—a powerful scent on one hand, a soft, light, almost neutral color on the other. This exciting pairing evokes a sense of inner wildness beneath an outward calm. When the goal is to evoke emotions such as a sense of security and a nostalgic aura, the combination of AUTHENTIC LEATHER and DARK BROWN is ideal, as it conjures memories of nature, pine forests, or even traditional craftsmanship.
A wide variety of other combinations is not only conceivable but also feasible. With these new TPU masterbatches, which address the trending topic of veganism, ROWA Masterbatch demonstrates once again that the company’s research and development efforts are in step with the times.